Longlife roses are real roses that can last for more than a year. During the production of Longlife roses only the best roses are used that are hand cut. After the fresh roses have reached the peak stage of ripeness the roses are treated by an advanced technical process where the natural juices of the rose are replaced by a liquid mixture of glycerine, water and colouring agents. The growing process is basically halted. Because of this the rose keeps its natural beauty, silky soft shine and pretty bright color. The result is a beautiful product that feels like a freshly picked rose. You can find more information here about the treatment of longlife roses.